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CRTC Considers Adding Cultural Criteria to Canadian Content Definition

As hearings continue, stakeholders remain divided on whether cultural elements should complement the current creative-roles system.

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The CRTC heard submissions on Tuesday on whether a 'cultural element' should be included when considering how to define Canadian content.

Overview

  • The Canadian Radio-television and Telecommunications Commission (CRTC) is reviewing proposals to modernize the definition of Canadian content (CanCon).
  • The current system uses a points-based test focused on Canadian involvement in key creative roles, such as directors and writers.
  • The National Film Board argues for integrating cultural criteria, warning that its absence could erode Canada's national identity and unique narratives.
  • The Public Interest Advocacy Centre opposes the cultural test, citing concerns over subjectivity and potential challenges in defining 'cultural Canadian.'
  • The two-week hearing in Gatineau, Quebec, runs until May 27, with the CRTC signaling hesitancy about adopting cultural criteria but remaining open to further input.