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Crowds on Demand Rejects $20 Million Offer to Mobilize ‘Good Trouble’ Protests

Swart said doubts over crowd impact paired with safety risks prompted the decision ahead of ‘Good Trouble Lives On’ gatherings

Overview

  • Adam Swart, CEO of Crowds on Demand, declined a roughly $20 million contract to recruit demonstrators for anti-Trump rallies
  • He argued the planned mobilization would fall short of its goals, posing safety risks for participants
  • Swart refused to identify who made the offer, citing client confidentiality to protect his business interests
  • The ‘Good Trouble Lives On’ protests are set for July 17 at more than 1,600 sites nationwide to honor John Lewis’s legacy
  • Critics of paid crowd services have intensified scrutiny over funding transparency as they question authenticity in modern political activism