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Crowds on Demand Declines $20 Million to Staff 'Good Trouble Lives On' Protests

Swart cited doubts about the effectiveness of paid demonstrations alongside safety risks posed by large-scale mobilization.

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Adam Swart, CEO of Crowds on Demand, declined a $20 million offer to recruit demonstrators for anti-Trump protests, stating it would be ineffective and raise safety concerns.

Overview

  • On July 16, CEO Adam Swart publicly rejected a roughly $20 million offer to recruit paid protesters for nationwide anti-Trump demonstrations.
  • He argued that organizing such events would prove ineffective and risk tarnishing his firm’s reputation.
  • Swart also expressed concerns about potential violence during the protests and refused to name who made the offer, calling disclosure “bad for business.”
  • Crowds on Demand affirmed its policy of legal, nonviolent engagements and its refusal to support actions like unpermitted street blockages.
  • Democrats plan to hold 'Good Trouble Lives On' rallies at over 1,600 locations on July 17 to honor civil rights icon John Lewis.