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Crocs Tops Q3 Profit Forecast, Trims Holiday Sales Outlook as Hey Dude Weighs

The company is prioritizing brand health through a pullback in promotions plus wholesale to realign supply with demand.

Overview

  • Adjusted EPS reached $2.92, beating estimates, as revenue fell 6.2% to $996.3 million for the quarter ended Sept. 30.
  • Management guided fourth-quarter revenue down about 8% year over year with adjusted EPS of $1.82 to $1.92 and an adjusted operating margin near 15.5%.
  • Sales mix diverged as direct-to-consumer grew 1.6% while wholesale dropped 14.7%, with Crocs-brand North America down 8.8% and international up 5.8%.
  • HEYDUDE remained the weak spot with Q3 revenue down 21.6% to $160 million and a mid-20% decline expected in Q4 alongside ongoing inventory cleanup and retailer markdown support.
  • Crocs repurchased 2.4 million shares and paid down $63 million in debt, while gross margin contracted 110 basis points to 58.5% and management outlined $50 million of 2025 savings plus an additional $100 million identified to drive 2026 operating leverage.