Overview

• In Q2, Crocs delivered adjusted EPS of $4.23 on $1.15 billion in revenue, surpassing Wall Street estimates, yet reported a $492.3 million net loss compared with a year-ago profit.
• The company projected third-quarter revenues will decline 9 percent to 11 percent at current currency rates, reflecting cautious assumptions on orders and returns.
• Crocs has implemented $50 million in cost savings, reduced inventory receipts and pulled back on promotional activity to support brand health and cash-flow generation.
• Inventories climbed to $405 million, driven partly by higher tariff costs; Crocs intends to offset this through supply-chain savings, factory negotiations and selective price adjustments.
• The brand remains the top footwear seller on U.S. TikTok Shop and is expanding global social-commerce and live-streaming efforts, complemented by a new immersive Icon store in SoHo.