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Crocs Sues Five Below Over $7 Clogs and Matching Charms

The company says the discount retailer copied Crocs’ signature clog design and patented Jibbitz attachments and is asking a federal court to stop sales and award damages.

Overview

  • Crocs and its subsidiary Jibbitz filed a federal lawsuit last week in Colorado seeking a permanent injunction, unspecified damages, attorneys’ fees, destruction of inventory, and a jury trial.
  • The complaint says Five Below’s 'Juniors Charm Clog' copies distinctive features of the Classic Clog and that Five Below sold decorative charms that infringe three Jibbitz patents governing how charms attach to shoes.
  • Crocs says it sent a March 4 demand letter that Five Below acknowledged twice and that the retailer nevertheless continued selling the challenged clogs and charms through at least June.
  • Five Below listed the contested clog at about $7 while comparable Crocs kids’ and adult clogs retail for roughly $40 and $50–$75, and the suit arrives as the retailer reports rapid store expansion and rising sales.
  • The case follows other recent intellectual property claims against Five Below and could shape how courts treat low-cost look-alikes, with the outcome likely to determine whether the products stay on shelves or must be removed.