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Crocs Shares Plunge on Tariff Uncertainty Despite Strong Q2 Results

Investors will monitor how escalating tariffs shape Crocs’ margins with its stock expected to remain under pressure through year-end.

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Overview

  • Crocs delivered an adjusted EPS of $4.23 on $1.14 billion in revenue, topping analysts’ forecasts for the second quarter.
  • The company withdrew its full-year guidance and forecasts third-quarter revenue to drop 9–11%.
  • Facing an expected $40 million tariff hit in the second half of 2025 and about $90 million annually, management is cutting expenses, curbing promotional activity and tightening inventory to protect margins.
  • International sales rose 18% while North American revenue fell 6.5% to $457 million, reflecting regional consumer caution.
  • Shares plummeted approximately 29% to $74.39, marking their lowest closing price since November 2022.