Overview

• Croatia’s tourism chief says the country remains among Europe’s most popular destinations and that peak-season growth will be curtailed in favor of spring and autumn travel and inland regions.
• Official statistics indicate prices rose about 70% from 2015 to 2024, with euro adoption cited as a factor, and typical high-season stays average around €100 per night for two.
• Hotel capacity stays below 200,000 beds, and most new openings are renovations that raise quality levels, including upgraded projects in Poreč, Zadar and Pula.
• Authorities and travel media are highlighting quieter alternatives near hotspots, such as the car-free islands Lopud and Koločep and Istrian villages Bale and Grožnjan.
• The tourist board names Zadar, Zagreb, Plitvice Lakes, Dubrovnik, Split and Rovinj among the most visited sites, while separate safety guidance for Greece circulates in parallel regional travel coverage.