Overview

• Universal released the pandemic-shot screenlife adaptation on Prime Video on July 30 after shelving it for four years, starring Ice Cube, Eva Longoria and Clark Gregg.
• Reviewers condemned its thin narrative and low-budget effects—likening the visuals to “Asylum-level” CGI—and branded its plot a “feature-length commercial” for Amazon.
• The film’s overt product placement includes in-story sequences of ordering Prime deliveries and earning Amazon gift cards during an alien onslaught.
• Despite its 11% Rotten Tomatoes rating and 3.3 IMDb score, it debuted at number one in 11 countries and entered the Top 5 in 34 markets, according to FlixPatrol.
• Commentators warn the surge in hate-watch viewership underscores a waning appetite for the screenlife format pioneered during the pandemic.