Overview

• Criterion24/7 allows viewers to tune into a non-stop selection of films without the need to choose what to watch.
• The service aims to recreate the nostalgic experience of stumbling upon films on cable TV, enhancing viewer engagement.
• Subscribers can access the service at any time, with films ranging from arthouse classics to contemporary cinema.
• No schedule or programming guide is available, adding an element of surprise to the viewing experience.
• The launch reflects a broader trend among streaming services to offer more linear viewing options to combat choice overload.