Cristiano Ronaldo has once again claimed the title of the world's highest-paid athlete, according to the latest annual report from a prominent financial publication. The Portuguese soccer star, now 39 years old, amassed an astonishing $260 million in earnings over the past year, marking the fourth time he has topped this list. His income is largely attributed to a lucrative contract with a Saudi Arabian soccer club, which has significantly reshaped the landscape of sports salaries.
Ronaldo's earnings breakdown reveals that $200 million came from his playing contract with Al Nassr, while an additional $60 million was generated through various endorsement deals. This staggering total not only sets a new record for a soccer player but also highlights the growing financial influence of the Saudi Pro League, which has attracted several high-profile athletes in recent years. The league's financial backing has allowed it to compete for talent on a global scale, reshaping the dynamics of professional sports.
Following Ronaldo on the list is Spanish golfer Jon Rahm, who earned $218 million, primarily due to his recent switch to the Saudi-backed LIV Golf tour. This move has been controversial within the golfing community, as it represents a significant shift in the sport's traditional structure. Rahm's earnings include $198 million from his playing salary, making him the second-highest earner in sports for the year. His ascent to this position underscores the impact of financial incentives in attracting top talent away from established leagues.
In third place is Argentine soccer player Lionel Messi, who earned $135 million after his move to Major League Soccer's Inter Miami. Messi's earnings are split between $65 million from his playing contract and $70 million from endorsements, showcasing the lucrative opportunities available in the American soccer market. His arrival in Miami has not only elevated the profile of the club but has also significantly increased ticket sales and sponsorship deals, further emphasizing the potential for growth in the sport within the United States.
The list also features notable figures from basketball, with LeBron James and Giannis Antetokounmpo ranking fourth and fifth, respectively. James earned $128.2 million, with a substantial portion coming from off-court endorsements, while Antetokounmpo's total reached $111 million, driven by both his playing salary and endorsement deals. This trend highlights the increasing financial power of basketball players, who are now competing closely with soccer stars in terms of earnings.
For the first time in history, all ten athletes on the list earned over $100 million, collectively amassing a record $1.38 billion. This figure reflects not only the individual successes of these athletes but also the broader economic trends in sports, where media rights and sponsorship deals have skyrocketed in value. The financial landscape of professional sports is evolving, with athletes leveraging their personal brands to secure lucrative endorsement deals that often surpass their playing salaries.
However, the report also raises concerns about the absence of female athletes from the highest echelons of sports earnings. For the first time since 2019, no women made it into the top 50 highest-paid athletes, a stark reminder of the ongoing gender disparities in sports. The lack of representation highlights the need for continued advocacy for equality in pay and opportunities for female athletes, who have historically been underrepresented in financial discussions surrounding sports.
The methodology behind these earnings figures involves extensive research, including consultations with industry insiders and analysis of salary databases. The report captures income earned between May 1, 2023, and May 1, 2024, providing a comprehensive overview of the financial landscape in professional sports.
As the world of sports continues to evolve, the implications of these earnings extend beyond individual success stories. They reflect a broader trend of financial investment in sports, particularly from sources like the Saudi Arabian government, which has made significant strides in reshaping the global sports landscape. The increasing financial power of leagues and the athletes within them raises questions about the future of sports, including the potential for further shifts in talent and resources across different leagues and countries.