Overview
- WOW FC and Cristiano Ronaldo confirmed on Nov. 27 that the Al Nassr forward has become a shareholder, with the promoter describing his role as organic and active.
- Ilia Topuria, already a shareholder and the organization’s most visible Spanish figure, welcomed Ronaldo’s arrival and called it a powerful moment for the sport.
- The company cites rapid momentum, including event attendance up more than 400% year over year, regular crowds above 5,000, and distribution to over 170 countries.
- Executives and athletes say Ronaldo’s profile will help push MMA toward mainstream cultural status, with stated ambitions spanning sport, fashion, entertainment and education.
- Neither WOW FC nor Ronaldo disclosed the size of his stake or financial terms associated with the investment.