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Cristiano Ronaldo Invests in Perplexity, Unveils ‘Perplexity x CR7’ Fan Experience

The deal launches a Perplexity x CR7 hub that lets fans explore a curated archive.

Overview

  • Ronaldo announced his investment on December 4 via a promotional video, calling curiosity central to excellence.
  • Perplexity and Ronaldo described the collaboration as a multi-year partnership that begins with a dedicated Ronaldo hub featuring unseen images, career statistics and tools for fans to ask questions.
  • Perplexity is presented in coverage as a rival to ChatGPT, offering a conversational answer engine launched in 2022 that returns cited summaries from verified sources.
  • Goal.com reports a recent valuation of around $20 billion and more than ten million weekly queries, though specific deal terms were not disclosed and the figures have limited independent corroboration.
  • Ronaldo previously said he used Perplexity to prepare an awards speech in October, a moment now highlighted as a precursor to the formal partnership.