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Cristiano Ronaldo Invests in Perplexity, Unveils CR7 Hub

The collaboration is presented as a multi-year effort centered on curiosity-driven fan experiences.

Overview

  • Ronaldo announced his investment in the AI answer engine via a promotional video on his social channels that directed fans to Perplexity.ai/ronaldo.
  • Perplexity launched a dedicated Ronaldo hub featuring unseen photos from his archive, career statistics, curated content and tools for fans to ask questions.
  • Both parties describe the tie-up as the start of a multi-year partnership, and Perplexity CEO Aravind Srinivas publicly welcomed Ronaldo as an investor.
  • Coverage describes Perplexity as a fast-growing ChatGPT rival, with reports citing a roughly $20 billion valuation and more than ten million weekly queries.
  • Specific financial terms of Ronaldo’s investment were not disclosed, and his October remarks about using Perplexity for a speech were noted as a precursor to the deal.