Particle.news
Download on the App Store

Cristiano Ronaldo Invests in Perplexity AI as Company Launches ‘CR7’ Hub

The football star begins a multi-year partnership that brings a high-profile backer to the fast-growing answer engine.

Overview

  • Cristiano Ronaldo announced his stake via a social video on December 4–5, with Perplexity confirming the partnership as terms and size of the investment remain undisclosed.
  • Perplexity rolled out a Perplexity x CR7 hub that features a curated archive, rare photos and career stats, with more interactive features and exclusive merchandise slated to follow.
  • Perplexity and Ronaldo describe the collaboration as product-focused, with planned updates that aim to deepen fan engagement through the platform.
  • CEO Aravind Srinivas publicly welcomed Ronaldo as an investor, noting he will collaborate on building new experiences for users.
  • Founded in 2022, Perplexity is positioned as a leading ChatGPT and Google challenger, reported at about a $20 billion valuation in September, and recently launched a U.S. shopping assistant with PayPal integration.