Overview
- Cristiano Ronaldo announced the investment on X, with WOW FC confirming the deal in a Nov. 27 press release.
- WOW FC described his involvement as an "organic and active" role aimed at growing the brand and pushing MMA further into the mainstream.
- Executive chairman Arturo Guillen and co-owner Ilia Topuria welcomed Ronaldo, presenting the partnership as a boost for the sport’s visibility.
- The Madrid-based promotion streams on Movistar+ and UFC Fight Pass and has WOW 24 in Vitoria on Nov. 28 and WOW 25 in Madrid on Dec. 23.
- The partnership follows public barbs exchanged in 2024 between Ronaldo and Topuria, who have now aligned as business partners.