Overview
- University and trade estimates forecast total commercial movement above S/100 million with overall foot traffic rising roughly 15–20% versus a normal weekend.
- The sectors expected to benefit most are restaurants, entertainment venues, costume and accessories retailers, and event services, with small and medium enterprises projected to see sales rise about 8–12%.
- Experts advise businesses to boost working capital about 10–20% while avoiding large overstock, simplify menus or offers to speed service, and staff shifts to handle concentrated last‑minute demand.
- Market research shows a large share of purchases for one‑day events are decided in the final 72 hours, which raises risks of stockouts and heightens the value of scalable supply and staggered buying plans.
- Cybersecurity firm ESET warns of fake shops, phony QR codes, bogus giveaways and pressured advance payments and recommends verifying sellers, using official ticket channels, and never sharing verification codes or passwords.