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Cricket and Creator Shows Top India’s Mid‑Year Streaming Rankings

New Ormax and Netflix reports highlight live cricket as the largest unduplicated audience and show cross‑platform, creator‑led releases reaching mass viewers.

Overview

  • Ormax StreamView’s mid‑year Jan–Jun 2026 list, published in mid‑July, placed the ICC Men’s T20 World Cup (246 million viewers) and the Indian Premier League 2026 (228.4 million) as the two biggest streaming properties in India.
  • Ormax ranked Samay Raina’s India’s Got Latent Season 2 as the top non‑sports OTT title with an estimated 38.5 million unduplicated Indian viewers under its 30‑minute rule.
  • Netflix’s What We Watched report recorded Ranveer Singh’s Dhurandhar at 37 million views on Netflix and said Indian titles generated 688 million global views in H1 2026, using the platform’s internal engagement metrics.
  • The two reports measure different things: Ormax uses a sample‑based, unduplicated 30‑minute viewer count limited to India, while platforms report internal view or engagement totals that can include global and shorter viewing events.
  • Public attention to the streaming results has a legal and reputational overlay: Samay Raina’s show reached wide audiences after a dual Netflix–YouTube release but he was recently fined Rs 3 lakh by the Supreme Court for non‑compliance with earlier court directives, a development that shapes how the title is discussed and monetized.