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Cricket Australia Defends Ad Using Carey’s 2023 Bairstow Stumping as Boxing Day Sellout Builds

CA argues the respectful use of the flashpoint is driving strong interest for the Ashes.

Overview

  • The 15‑second “You need to see it” spot opens with Alex Carey saying “it’s the chaos” before cutting to the 2023 Lord’s stumping, set to Hunters & CollectorsDo You See What I See?.
  • Tony Emmerson of the Barmy Army called the ad “not very creative,” suggested featuring Stuart Broad’s farewell moments instead, and said most England supporters have moved on.
  • Cricket Australia says the clip is used in a respectful manner and that the three‑month campaign has contributed to large crowds and strong viewing audiences.
  • Ticket allocations for the first two days of the Boxing Day Test are exhausted, with reporting suggesting the single‑day Test attendance record could be threatened.
  • The debate over ‘spirit of the game’ versus the laws lingers, even as Australia leads the series and the action shifts to Adelaide for the third Test.