Creators Unveil Cross-Industry Coalition to Set Rules for Generative AI in Entertainment

Overview

• The Creators Coalition on AI formally launched with a plan to use public pressure and pursue policy or legal action if necessary.
• More than 500 signatories backed the effort, including Natalie Portman, Cate Blanchett, Ben Affleck, Guillermo del Toro, Aaron Sorkin, Ava DuVernay, and Taika Waititi, alongside members of the DGA, SAG-AFTRA, WGA, the Producers Guild, and IATSE.
• Co-founder Joseph Gordon-Levitt said filmmaker Daniel Kwan sparked the initiative, and early leaders include Natasha Lyonne, David Goyer, Randima Fernando, and Dawn Nakagawa.
• Organizers frame the coalition as distinct from collective bargaining, seeking industry adoption of voluntary standards while keeping the option of litigation and legislation on the table.
• The launch arrives as several U.S. states roll out AI laws and the Trump Administration pursues a national standard, creating a policy landscape the coalition aims to shape.