Overview

• The original Dubai chocolate bar by Fix Dessert Chocolatier in the UAE combines pistachio cream, crispy Kadayif and tahini and has driven more than 120 million views on TikTok.
• Soaring demand for pistachio cream has contributed to international nut shortages and prompted a wave of Dubai-style offerings worldwide.
• Retailers including Lidl, Aldi, Lindt and Marks & Spencer have released their own pistachio chocolate bars, with some budget versions criticized for weak flavor and premium bars deemed overpriced.
• Creams Cafe’s new Dubai Chocolate loaded shake and sundae cost £8.45 each, though reviewers noted the shake’s pistachio taste was unevenly distributed.
• Home Bargains has tapped into the craze with £1.25 Dubai Chocolate Cookies, offering a low-cost alternative to pricier café treats.