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Crane-Borne Fans Drink During Salford Match in Fireball Stunt Challenging Stadium Alcohol Ban

The event has reignited debate over football’s 1985 in-view-of-the-pitch alcohol rule, which remains unchanged.

Overview

  • Fireball Whisky lifted a four-seat pod about 50 metres above Chesterfield’s ground during Saturday’s League Two game, serving drinks to those on board as they watched.
  • Two Salford City supporters were joined by content creators Tom Garratt and Tim Nestor in the branded “Hottest Seat in Football.”
  • Organisers, who sponsor Salford, claim these were the first spectators to legally watch an EFL match while consuming alcohol in roughly 40 years.
  • The Sporting Events (Control of Alcohol) Act 1985 still bars drinking in view of the pitch, though fans may drink in concourses; rugby and cricket permit in-stand alcohol and the WSL is running trials this season.
  • A OnePoll survey cited by organisers reports about half of fans favor ending the terrace ban, fueling fresh calls for official reviews and pilots previously recommended for lower leagues.