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Cramer Says The Trade Desk Has Yet to Find Its Place After 2025’s Worst S&P 500 Drop

His critique spotlights doubts about the ad-tech firm's AI strategy.

Overview

  • Jim Cramer called The Trade Desk’s 2025 showing “brutal,” noting the stock fell about 68% to finish as the S&P 500’s worst performer.
  • He argued programmatic advertising has had a tough stretch due to AI and said the company still needs to figure out where it fits.
  • Cramer pointed to rising pressure from deep-pocketed rivals such as Amazon and criticized what he described as a poor rollout of The Trade Desk’s AI offering.
  • Separate analysis highlighted a slowdown in momentum, with revenue up 20% in the first nine months of 2025 versus 27% over the same period in 2024.
  • Competitive concerns include Amazon’s expanding ad tech, including its own DSP and new access to Netflix inventory, while The Trade Desk trades near a $18 billion market value and about 43 times trailing earnings.