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Craig Tara Holiday Park Revives Former Butlin’s Ayr Resort

Reopened by Haven the former camp attracts domestic tourists through modern beachfront caravans, a multi-level water complex, budget three-night stays from £49, on-site arcades, diverse eateries.

Overview

  • After Butlin’s closed the 85-acre site in 1999, Haven acquired and redeveloped it a decade later into Craig Tara Holiday Park with luxury caravans replacing old chalets.
  • The resort now features beachfront lodging overlooking the Isle of Arran and direct access to three miles of rugged coastline.
  • Guests can enjoy a Splashaway Bay multi-level water complex, an all-weather Airspace sports hall, gaming arcades and eateries such as Burger King and Chopstix.
  • Three-night caravan breaks start at £49 and lodge stays at £249, with four-night apartment stays also available from £49 underlining the park’s budget-friendly appeal.
  • The site’s evolution from a wartime naval facility to a flagship Butlin’s camp and now a modern holiday park illustrates broader shifts in domestic tourism driven by targeted investment and rebranding.