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Craig Federighi Steers Apple’s AI Toward Outside Models in Reported Google Deal

His cost‑conscious, predictability‑first philosophy is reshaping features from Siri to the iPhone home screen.

Overview

  • The Information reports that Federighi now oversees Apple’s AI group and authorized using third‑party models, including those from Google.
  • The Times of India reports Apple announced a multi‑year collaboration with Google Gemini to underpin future Apple Foundation Models and enable a more personalized Siri later this year.
  • Former employees say Federighi rejected an AI feature that would dynamically rearrange the iPhone home screen because it could disorient users.
  • He was skeptical of AI until trying ChatGPT in late 2022, after which he directed teams to find ways to bring similar capabilities to Apple products.
  • Sources describe him as tightly controlling budgets and expenses, prompting internal concerns about limits on hiring, work travel, and conference participation.