Overview

• Cracker Barrel is renovating 25–30 restaurants and refreshing another 25–30 under a March initiative to brighten store interiors and attract younger guests.
• Videos of the new layouts posted on TikTok, X and Instagram have drawn over 8 million views and thousands of comments, many describing the spaces as bland or soulless.
• Company leaders say they have continuously pulsed feedback from loyal, lapsed and prospective guests to refine design elements before wider implementation.
• Despite vocal online criticism, Cracker Barrel reports overwhelmingly positive guest and staff reactions at remodeled locations and cites strong sales performance.
• The remodeling effort is part of a broad, three-year strategy announced last year to reverse slumping sales and reinvigorate brand relevance through physical and menu updates.