Overview

• Cracker Barrel issued a Monday statement acknowledging rollout missteps and reaffirming it will keep the new text‑focused logo.
• The chain said Uncle Herschel will remain on menus, road signs and in country stores, and that rocking chairs, hearths and peg games will stay.
• The redesign drew heavy criticism amplified by conservative influencers, and rival Steak ’n Shake publicly mocked the change.
• Shares fell more than 10% in a single session last week, erasing roughly $94–$100 million in market value, and the stock remains under scrutiny.
• Executives frame the identity shift as part of a broader turnaround, saying internal research found 87% of respondents liked or loved the new look.