Overview

• The chain announced on X that the simplified yellow hexagon mark will be withdrawn and the previous branding will return.
• President Trump urged the reversal on Truth Social and later praised the decision after the company confirmed the change.
• The rebrand introduced in mid-August had removed the seated ‘Uncle Herschel’ image long associated with the 1969-founded restaurant chain.
• Conservative figures including Donald Trump Jr. and Rep. Byron Donalds had attacked the redesign as a “woke” move on social media.
• Cracker Barrel shares, which had fallen during the uproar, rose 6.35% on Tuesday after Trump’s comments and before the official rollback.