Overview

• The $5 promotion runs Sept. 26 for dine‑in guests at more than 660 restaurants, with Rewards members getting early access on Sept. 25.
• Initial orders include three buttermilk pancakes with syrup and butter, with two‑pancake refills, subject to reasonable and customary consumption.
• The deal is dine‑in only with no sharing, and refill quantities may vary by location as specified in the fine print.
• Cracker Barrel also plans an October tie‑in that offers a free side of pancakes with any entrée to guests wearing a team jersey or showing a same‑day game ticket, in a promotion featuring Colts lineman Quenton Nelson.
• The marketing push follows public backlash over an August logo change, with the company reverting to its ‘Old Timer’ logo, pausing remodels, and reporting traffic declines of about 8% since Aug. 19.