Overview
- The company says it has scrapped the redesign, kept its country look, and restored Uncle Herschel’s Favorite Breakfast along with Campfire Meals.
- Regulars report “watered down” fare, with WSJ describing batch-made biscuits and cookies, oven-cooked sides and reheating, and one diner bringing his own maple syrup.
- The attempted overhaul in August erased about $94 million in market value in a day as shares sank to roughly $54.50 before partially rebounding.
- Influencers and partisan commentators labeled the logo change “woke,” and President Donald Trump urged a return to the old design.
- The CEO said the backlash felt like being “fired by America,” and the company says it is ramping up efforts to improve food quality.