Overview

• The company said Tuesday it is scrapping the new text-only mark and keeping the longtime 'Old Timer' icon, acknowledging it mishandled the rollout.
• The White House said Cracker Barrel spoke with the administration shortly before the reversal, and Trump posted congratulations after urging the change.
• Shares rebounded 6.3% on Aug. 26 and 4.5% on Aug. 27 after sliding roughly 12% following the redesign, a swing that erased about $94–$100 million in market value in one session.
• Executives had framed the redesign as part of a roughly $700 million transformation to modernize the brand and reach younger diners, even as they stressed core values had not changed.
• Local customers and the family of the 1977 logo’s designer praised the decision to retain the heritage mark, while analysts likened the episode to Bud Light and New Coke and warned of added costs and credibility risks.