Overview

• The company said Tuesday it will keep its original logo and retire the minimalist redesign that launched Aug. 18, ending the change after roughly eight days.
• Conservative activists denounced the refresh and President Trump urged a reversal; the White House said the decision followed a call with the company.
• Deputy chief of staff Taylor Budowich said Cracker Barrel told the White House it had heard the president and customers, while the company said it was listening to guests.
• Major shareholder Sardar Biglari, who owns nearly 10% of the stock, publicly called for CEO Julie Felss Masino to be fired.
• Shares rose after earlier declines, even as Cracker Barrel maintains its broader 2024 transformation on menus, pricing, and store updates.