Overview

• Cracker Barrel said Tuesday it will drop the new minimalist design, declaring, “Our new logo is going away and our ‘Old Timer’ will remain.”
• Hours earlier, President Donald Trump urged the chain on Truth Social to revert to the prior branding and “admit a mistake.”
• The redesign had removed the seated ‘Old Timer’ and barrel, drawing heavy pushback online and from conservative commentators.
• Shares fell more than 10% after the rollout, with news reports estimating roughly $100 million to more than $140 million in market value erased.
• The company says it will keep pursuing its wider refresh, a roughly $700 million plan to update interiors and menus across its roughly 660 restaurants.