Overview

• Cracker Barrel confirmed it is dropping the new simplified wordmark and restoring the traditional emblem featuring the Old Timer and barrel.
• USA TODAY reported that the White House said the company spoke with officials before announcing the change, after Trump publicly urged a return to the classic logo and conservative influencers claimed victory.
• Major shareholder Sardar Biglari, who owns nearly 10% of the company, publicly demanded that the CEO be removed, intensifying leadership scrutiny.
• Shares fell during the controversy and then rebounded following the reversal, reflecting investor concerns over brand and customer reactions.
• The scrapped mark was tied to a broader modernization effort described at up to $700 million, which experts say needs phased updates and clearer communication to avoid alienating loyal customers.