Overview

• Eight days after unveiling a simplified wordmark, Cracker Barrel said the new design is “going away” and the 1977 ‘Old Timer’ image will remain.
• President Trump publicly urged a reversion, and a White House official said the company called shortly before announcing the reversal to say it had heard him and customers.
• Shares fell by double digits following the redesign, then recovered several percent after the company restored the long-standing logo.
• Reporters noted Cracker Barrel deleted or revised Pride and DEI content on its website during the fallout, with the company describing the changes as updates that removed out-of-date material.
• The reversal complicates a broader effort to refresh restaurants and attract younger diners, drawing critiques from branding experts and a co-founder who urged leaders to “keep it country.”