Overview

• Cracker Barrel said its new text-only logo is gone and the longtime Old Timer image will stay, calling the move a response to guest feedback.
• The White House said company leaders called shortly before the reversal to convey they had heard the president’s criticism and customer response.
• Shares fell roughly 12% after the redesign, then rose about 6% on Tuesday and 4% Wednesday as the company reversed course, according to market reports.
• Reporters noted the company removed or altered Pride and DEI references on its website after the uproar, which Cracker Barrel described as clearing out-of-date content.
• The scrapped logo was part of a broader ~$700 million modernization push under CEO Julie Felss Masino, drawing expert critiques of the rollout and a public rebuke from a company co-founder.