Overview

• Rewards members get early access to the deal today, Sept. 25, with the nationwide offer available to all guests on Sept. 26 for National Pancake Day.
• The promotion runs at more than 660 U.S. restaurants, is dine-in only, and bars sharing, with an initial three pancakes followed by two-pancake refills and location discretion on quantities.
• Cracker Barrel will extend the pancake push in October with a football-themed offer, teaming with Colts lineman Quenton Nelson to give a free side of pancakes with any entrée to fans in jerseys or with same-day ticket stubs.
• In response to customer outcry, the company reinstated its classic 'Old Timer' logo, paused planned remodels, and pledged a greater focus on kitchen operations and the guest experience.
• Executives reported visits were down about 1% in early August and roughly 8% after the Aug. 19 logo change, with a projected 7%–8% further decline if trends persist, even as quarterly revenue reached $868 million, up 4.4%.