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Cracker Barrel Investors Keep CEO, Oust Director Targeted Over Rebrand Oversight

The vote followed a rebrand backlash that hurt traffic, sales, shares.

Overview

  • CEO Julie Felss Masino won reelection to the board at the Nov. 20 annual meeting, despite an activist campaign to remove her.
  • Independent director Gilbert Dávila resigned after preliminary results showed he failed to win reelection, leaving the board at nine members.
  • Proxy advisors ISS and Glass Lewis had urged votes against Dávila over oversight of marketing and the failed brand update.
  • Activist investor Sardar Biglari, who holds roughly 3% of shares, scored a partial victory with Dávila’s exit but did not unseat the CEO.
  • Cracker Barrel previously reinstated its classic logo, suspended remodels, and forecast traffic declines of 7–8% for fiscal Q1 and 4–7% for fiscal 2026.