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Cracker Barrel Halts Restaurant Remodels After Rebrand Backlash

The halt follows customer backlash over a minimalist rebrand that the company already reversed.

An interior of a Cracker Barrel that wasn't remodeled.
A Cracker Barrel restaurant in Binghamton, New York.
Image
cracker barrel restaurant

Overview

  • The company said it is suspending its remodel program and told guests that locations not yet updated will not be renovated.
  • Only four of Cracker Barrel’s 660 restaurants had tested the lighter, modern design, and the chain said it will not continue with it.
  • Cracker Barrel has reinstated its classic Old Timer logo and pledged to preserve hallmark Americana features such as rocking chairs, fireplaces, peg games and antiques.
  • Leadership said future investments will prioritize kitchen and menu improvements as well as routine maintenance rather than aesthetic overhauls.
  • The retrenchment follows widespread online criticism amplified by conservative figures, including President Trump, and a stock drop that reached roughly 10%–12% after the logo rollout.