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Cracker Barrel Halts Restaurant Remodels After Backlash Over Brand Changes

The chain says customer feedback led it to stop the modern design after trials at only four locations.

Overview

  • Cracker Barrel announced it is suspending planned remodels and said restaurants that have not been updated will not be changed.
  • Only four of about 660 stores had been remodeled with brighter lighting, lighter paint and pared-back decor before Tuesday’s pause.
  • The decision follows the company’s recent restoration of its classic “Old Timer” logo after rejecting a minimalist redesign.
  • Cracker Barrel pledged to keep hallmark vintage Americana elements such as porch rocking chairs, fireplaces, peg games and antiques.
  • The remodels and logo were part of a $600–$700 million refresh to address declining traffic, a push that drew political criticism and correlated with a short-term market value drop.