Overview

• Cracker Barrel said it terminated its engagement with Prophet, the consultancy that led its logo and interior overhaul.
• The company announced organizational changes that keep CEO Julie Masino in place and elevate several leaders, including a returning executive to oversee menu strategy.
• Management has removed the text-only logo, restored the “Old Timer” imagery, and pulled the prototype interiors from stores.
• Prophet was hired in March to spearhead restaurant redesigns and a new brand marketing campaign.
• The controversy drew comment from President Donald Trump, and Prophet has not commented on the contract’s cancellation.