Overview

• Cracker Barrel dropped the barrel-and-man illustration from its logo for the first time since 1977, unveiling a text-only design this week.
• Shares fell as much as 15% intraday Thursday before closing down about 7%, following a wave of criticism on social media led by conservative figures.
• Company statements say core traditions remain intact, noting that “Uncle Herschel” still features in restaurants and on the menu as part of “The Herschel Way.”
• The logo is part of a broader transformation that includes brighter remodels, updated menus and an “All the More” campaign featuring a New York pop-up with country singer Jordan Davis.
• Public reaction spanned politics and entertainment, with posts from Donald Trump Jr., John Rich and James Woods, as well as the Democratic Party and California Gov. Gavin Newsom’s press office; some analysts suggested the selloff could be short-lived ahead of mid-September results.