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Cracker Barrel Cuts Outlook After Logo Backlash Drives 8% Traffic Slide

The company now forecasts $3.35 billion to $3.45 billion in fiscal 2026 revenue following a post–Aug. 19 drop in guest visits.

Overview

  • Executives said restaurant traffic has fallen about 8% since Aug. 19 and projected a 7% to 8% decline for the current quarter with full‑year traffic down 4% to 7%.
  • Management reinstated the Old Timer logo, suspended the remodel program, and will revert the four updated stores to traditional interiors.
  • Guidance calls for adjusted EBITDA of $150 million to $190 million and up to $150 million in capital spending focused on maintenance, kitchens and marketing rather than new remodels.
  • Shares fell sharply around the results and outlook, and analysts lowered price targets, including BofA to $42, Piper Sandler to $49, Truist to $58 and Citi to $42.
  • Recovery efforts include a ‘Front Porch Feedback’ customer program, nostalgia‑focused marketing, menu and kitchen upgrades, and a loyalty base that grew by roughly 300,000 to about 9 million members.