Overview

• Cracker Barrel said it is keeping the new text‑first logo and store remodels while acknowledging it “could’ve done a better job” communicating the change.
• The company said Uncle Herschel will continue to appear on menus, road signs, and in country stores, though he will not return to the primary mark.
• Heritage elements such as porch rocking chairs, a hearth, peg games, gift‑shop merchandise, and antiques from its Lebanon, Tennessee warehouse will remain in restaurants.
• Leaders framed the redesign as part of a roughly $700 million transformation guided by guest research to help the brand regain relevancy.
• The controversy coincided with a drop of more than 10% in the stock last week, and shares closed near $54 on Monday as conservative influencers kept up criticism.