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CPSC Warns Fake Labubu Dolls Pose Deadly Choking Risk as Seizures Sought at U.S. Ports

A craze-fueled flood of counterfeits prompted regulators to issue advice for verifying genuine Pop Mart toys.

Fake Labubus are known as "Lafufus"

Overview

  • On Aug. 18, the U.S. Consumer Product Safety Commission issued an urgent warning that counterfeit Labubu dolls and keychains, dubbed “Lafufus,” can block a child’s airway and break into small choking parts.
  • CPSC investigators identified multiple shipments from China and requested the seizure of thousands of units for violating federal small-parts rules, with continued enforcement at U.S. ports.
  • UK Trading Standards reported more than 2,000 suspected counterfeits seized in one month from 13 retailers in North Tyneside, with additional seizures in Greater Manchester, Humberside, North Somerset and Scotland.
  • Authorities advise checking for a holographic Pop Mart sticker, a scannable QR code, a UV stamp on one foot on newer editions and nine teeth, and to avoid deep discounts or missing safety labels such as CE/UKCA marks and importer details.
  • Acting Chair Peter A. Feldman called the fakes dangerous and urged buyers to use reputable sellers as viral blind-box demand and high resale prices fuel counterfeit supply chains.