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CPSC Warns Fake Labubu Dolls Pose Deadly Choking Risk as Seizures Mount

Regulators in the US and UK urge buyers to use Pop Mart authentication markers to avoid hazardous knockoffs.

Fake Labubus are known as "Lafufus"
A Labubu toy hangs from a bidder's Hermes bag at an auction by Yongle International Auction in Beijing, China June 10, 2025. REUTERS/Tingshu Wang/ File Photo

Overview

  • The U.S. Consumer Product Safety Commission issued an urgent alert saying counterfeit Labubu plush toys and keychains can fit in a child’s mouth or break into small pieces, creating a deadly choking hazard.
  • CPSC investigators identified multiple shipments from China and requested the seizure of thousands of units at U.S. ports for violating federal small-parts rules, with Acting Chairman Peter A. Feldman calling the fakes dangerous and illegal.
  • UK Trading Standards teams have confiscated thousands of unsafe copies nationwide, including more than 2,000 from 13 retailers in North Tyneside in one month, warning of detachable parts and potential toxic chemicals.
  • Officials advise checking for a holographic Pop Mart sticker, a scannable QR code to Pop Mart’s site, and a UV foot stamp on newer releases, and note that genuine Labubu dolls have nine teeth while knockoffs often show overly bright colors or incorrect details.
  • Intense demand for genuine Labubu collectibles has fueled a thriving resale market and counterfeits, as Pop Mart reported near-400% first-half profit growth and continued international expansion.