Overview
- The new Burger King China joint venture will be majority owned by CPE at about 83%, with RBI retaining roughly 17%.
- CPE will inject an initial $350 million, approximately ¥2.49 billion, to fund restaurant expansion, marketing, menu innovation, and operational upgrades.
- A wholly owned affiliate of the venture will enter a 20-year master development agreement granting exclusive rights to develop the brand in China.
- The plan targets expanding the footprint from roughly 1,250 restaurants today to more than 4,000 by 2035 with sustainable same-store growth.
- CPE says it will support product upgrades, brand marketing, offline store rollout, online channel restructuring, digital systems, and financial optimization.