Overview
- CPE Yuanfeng will hold about 83% of the new Burger King China joint venture, with Restaurant Brands International retaining roughly 17%.
- An initial $350 million investment will fund restaurant expansion, marketing, menu innovation, and operational upgrades.
- A wholly owned affiliate of the JV will sign a 20-year master development agreement granting exclusive rights to develop the brand in China.
- The partners plan to grow the network from about 1,250 restaurants today to more than 4,000 by 2035, targeting sustainable same-store growth.
- CPE will lead product and brand refreshes, offline expansion, online channel restructuring, digital system building, and financial optimization.