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Cozy Farms CEO Says Building for Money Is Fine, Challenging Investor’s Advice

Jitendra Emmani points to his second startup’s first-year revenue outpacing six years at his earlier venture to explain his stance.

Overview

  • Emmani posted on X that founders should feel comfortable building companies to make money, calling much online advice distracting.
  • He contrasted Cozy Farms’ first year with Picxy’s six-year run, claiming the newer venture’s revenue is far higher.
  • The remarks responded to investor Aviral Bhatnagar, who urged people not to start companies primarily for money, fame or titles.
  • Emmani described founding Picxy while at Northern Illinois University to address a shortage of Indian stock images, saying the business stalled despite years of effort.
  • His post drew wide engagement on X, with many users praising the candor and arguing that financial focus and ethics can coexist.