Overview
- The Dec. 4 stream averaged 19.39 million viewers and peaked at 22.18 million, including local over-the-air simulcasts, marking the largest TNF audience of the Amazon era and the biggest since a 2021 TNF telecast on FOX/NFL Network.
- Prime Video’s Thursday Night Football is averaging 15.20 million viewers this season, up 15% from last year’s official average, following a 16.33 million audience for its Black Friday game and a younger median age of 49.
- These figures use Nielsen’s Big Data + Panel methodology and expanded out-of-home measurement, changes that generally lift live-sports totals and affect direct comparisons to prior seasons measured with panel-only data.
- On an apples-to-apples basis using last year’s Big Data numbers, Cowboys–Lions was up about 5% from the comparable 2024 Packers–Lions TNF audience.
- Detroit defeated Dallas 44–30 to move to 8–5 as the Cowboys fell to 6–6–1, shaping the NFC playoff race in the weeks ahead.